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Jordan Willi
Sales Leader
Business Development Strategist
Engineer
Public Speaker
Developer

Jordan Willi

Dynamic Sales Executive with a robust background in technology and a proven track record in driving revenue growth, market expansion, and strategic sales initiatives. Leverages over a decade of experience in technology, data analysis, and brand development to enhance sales processes, customer engagement, and product sell through. Skilled in crafting and executing effective sales strategies by utilizing technical proficiencies and data-driven insights. Demonstrates exceptional ability in leading high-performing teams, fostering client relationships, and achieving sales objectives with a focus on innovation and results. Eager to contribute expertise in sales leadership while integrating cutting-edge technology solutions to meet and exceed business goals.
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Brands Jordan Has Worked With

Resume

12 Years of Experience

Education

2023
Southern Illinois Univeristy

B.S. Information Technology

  • 4.0 GPA
  • Dean's List
2009
Western Illinois University

M.S. Recreation, Parks, and Tourism Administration

  • 3.67 GPA
  • Therapeutic Recreation
2007
Southeast Missouri State University

B.A. Advertisement

  • Track and Field Student Athlete - Pole Vault
  • Art Minor

Experience

2023 - Current
Auuns LLC

Founder

  • Established LLC as a prerequisite for final proposal submission to National Science Foundation’s America’s Seed Fund.
  • Developed an EdTech Platform leveraging technologies such as React.JS, MaterialUI, Node.JS, Express.JS, OpenAI API, and Firebase.
  • Implemented scalable solutions targeting educational needs, utilizing PostgreSQL and Amazon Web Services.
  • Currently developing an AI coaching tool named "StatSZN"
2019 - 2021
Original Gaming Network

Founder & General Manager

  • Established and executed contractual promotion work with EA Sports Madden NFL, The NFL Network, and The American Heart Association on Twitch.tv.
  • Founded and conducted general management of the company by supervising core strategies, live productions, marketing, and all client relations.
  • Oversaw all business operations, utilizing key performance indicators (KPIs) to measure and drive business success. Implemented data-driven approaches to optimize talent orchestration and operational efficiency
  • Managed website SEO for blog, press, and resource pages, and maintained social media marketing, content creation, and publishing.
  • Created the budget needed for production based on costs for the content, resources, and time requirements, and remained within the approved budget to complete the production by the decided deadline
2016 - 2019
Sazerac Company, Inc.

Field Sales Manager

  • Achieved an average +70% increase in territory total volume on a R12 basis.
  • Demonstrated proficiency in utilizing iDig, Cognos, and Margin Minder for tracking depletions, PODs, and identifying growth opportunities.
  • Managed partnerships and developed key brand programming with major distributors: Republic National Distributing Company, Southern Glazer's, Breakthru Beverage Company, & Koerner Distributor.
  • Led and conducted brand strategy presentations at distributor general sales meetings.
  • Coached Distributor Sales Reps in-market to ensure the achievement of supplier and distributor goals.
  • Implemented and tracked distributor programming to ensure growth in FSM BCSP volume and placements, including weekly blitzes and sales contests.
  • Created the Sazerac Sales Person of the Year Program for Koerner Distributor.
  • Organized brand-promoting events within the region, including Bourbon Dinners and Distributor New Brand Development Kickoffs.
  • Successfully met 100% of target FY2016, FY2017, FY2018 FSM KPIs.
  • Developed the VIP iDig training platform for the initial FSR Training Platform Committee.
2014 - 2016
Koerner Distributor, Inc.

District Sales Manager

  •  Increased territory revenue by +21% and total volume by +18%. 
  • Developed the design and implementation of training programs for the Sales Representatives team, focusing on data-driven methodologies and efficiency improvements.
  • Led company meetings to set market and brand goals, utilizing Key Performance Indicators (KPIs) to track and achieve strategic objectives. This involved analyzing market trends and aligning sales strategies accordingly.
  • Created and development an iPad Sales Training Program, aligning with the new POS system. This demonstrated my ability to manage technology integration, process optimization, and technical writing.
  • Designed, produced, and advanced an order and delivery schedule that optimized time and efficiency for sales reps and delivery drivers, which resulted in a decline in the number of stops, time on the road, and gas consumed for the territory.
  • Formulated profit models to demonstrate and drive brand growth, underpinned by detailed financial analysis and customer engagement strategies.
2012 - 2014
Koerner Distributor, Inc.

Territory Sales Rep

2011 - 2012
Coca-Cola Refreshments

Territory Sales Rep

2010
Body Glove International

Marketing/ Public Relations Intern

  • Followed and studied analytical derivatives from the top analytical sites while implementing a bi-weekly publication that focused on changes within the social marketing realm.
  • Implemented a Facebook marketing plan that incorporated unique fan additions through a non-budgetary
    interactive campaign that produced a 160% success rating.
  • Served as a Body Glove contact at events such as Vans Pier Classic and Salsa Surf Classic.
  • Contributed to Body Glove Productions - Slick City premieres.

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Contact

Get in Touch

Edwardsville, IL

jordan_willi@outlook.com

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